this year's Utah School Public Relations Association conference — aka the 2026 USPRA Annual Conference — USPRA Live: Turning Up the Volume on School PR — will be held this year at Hawthorne Elementary. I launched this conference last year, with Emma as one of the Co-Charis. This year, Emma is co-chairing again (that's why she's cc'd), and the conference has expanded to TWO days:
Conference Details
Thursday, April 23 • 9:00 a.m.–5:00 p.m.
Friday, April 24 • 9:00 a.m.–3:00 p.m.
Hawthorne Elementary — 1675 S 600 E, Salt Lake City
Another thing that's new this year is a specific track for School Administrators (Administrator Amplifier — NEW Principal/Admin Track). The sessions for the Administrator track will be held on Thursday and focus on practical communication tools, leadership alignment, and strengthening collaboration with school PR professionals.
Best of all, it's FREE for principals to attend!
I realize you have DLC on Thursdays, but would it be possible to invite our school administrators to attend afterwards?
Why Attend
This conference is designed to help school leaders and communication teams:
- Elevate communication strategies
- Strengthen consistent districtwide messaging
- Build trust and engagement with families, staff, and communities
- Learn from school PR professionals and leaders across the state
How to Register for FREE
Conference Registration: https://www.utahspra.org/conference
Administrators can register for free using the code UTAPRINCIPAL.
We would love to have as many of our SLCSD administrators join us as we continue to “turn up the volume” on school PR. Please reach out if you have any questions.
